Color can be a very effective enhancement to a printed piece. A second spot color is often used to emphasize important parts of a printed page. Many times a small amount of wisely-used color will take the viewer's eye right where it should go. Many two-color combinations invoke seasons or holidays due to cultural conditioning. Red and green for Christmas, black and orange for Halloween, green and brown for spring, red and brown for autumn are a few examples. Full-color printing can convey a wide range of color effects and have great impact on the viewer. Is is also quite expensive when compared to using one or two colors. These pages will demonstrate a few ways to maximize the effectiveness of printed pieces using only two colors.
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